RPT-New Honda Accord charges into a slumping US sedan market

(Repeats Jul 13 story with no changes)

By Nick Carey

DETROIT, Jul 13 (Reuters) – Honda Motor Co Ltd on
Friday will betray a newest-generation Accord, one of four
re-engineered midsize sedans that Asian automakers are betting
on to win marketplace share as Detroit automakers change concentration to
SUVs, crossovers and pickup trucks.

The new Accord, like opposition Toyota Motor Corp’s
all-new Camry rising this month, is approaching to offer major
improvements in fuel economy, technology, styling and safety,
according to Honda’s U.S. dealers.

Honda declined to plead sum forward of Friday’s eventuality in

The Accord and Camry are pillars of their manufacturers’
U.S. businesses, any offered good over 300,000 vehicles a year.
In a entrance months, Nissan Motor Co Ltd is expected
to launch a new Altima midsize sedan, and Hyundai Motor Co

“There has been no new news on a midsize sedan side for
three years and we consider this is a good event to bring
attention behind to a segment,” pronounced Jack Hollis, Toyota’s head
of selling for North America.

Year to date, U.S. newcomer automobile sales are down 11.4 percent
and sales of midsize sedans are down 14.2 percent. Still,
Americans bought 7.1 million sedans in 2016. With General Motors
Co and Ford Motor Co slicing sedan production, and
Fiat Chrysler Automobiles NV abandoning a segment,
Honda and a Asian rivals could boost sales with updated
models, dealers said.

“They could take share from other brands, that is
traditionally what happens when a new product is launched,” said
Pete DeLongchamps, clamp boss for manufacturer family at
Group 1 Automotive Inc, a third-largest U.S. auto
dealer group.

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The Accord for years was Honda’s top-selling indication in the
United States. Within a past year, U.S. sales of a Honda
CR-V compress application automobile have eclipsed a aging Accord as
Honda has stretched prolongation ability for a former.

Passenger automobile sales have usually declined given 2012 when
they done adult 51.2 percent of a U.S. market. Sedans have sagged
to a 38.1 percent share in a initial half of this year. IHS
Markit pronounced U.S. consumer faithfulness to SUVs and pickup trucks has
risen given 2012, though declined for sedans. (For a graphic, see:


The new Accord and Camry “may branch a decline,” pronounced IHS
Markit’s Tom Libby. “I don’t consider they will means a marked

Improvements to a Accord should boost sales during Galpin
Honda in San Fernando, California, ubiquitous manager Ed Hartoonian
said. The dealership sells about 500 Accords and Civics,
combined, per month and Accord sales are adult scarcely 13 percent so
far this year, he said.

“As a play we can’t ask for most more.”

(Reporting by Nick Carey; Editing by Richard Chang)

Read a strange essay on Reuters. Copyright 2017. Follow Reuters on Twitter.

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