The Echo doesn’t have one torpedo app, so Amazon is formulating Alexa gadgets for each use case

Amazon on Wednesday announced five new Alexa-powered Echo devices in a dizzying product rollout that comes opposite as possibly impressively desirous or violent and unfocused.

There was an ascent to a strange Echo that is smaller and cheaper during $100; a touchscreen Alexa-powered alarm time called a Echo Spot for $130; and a Echo Plus with a smart-home heart embedded in it for $150. Then there were small Echo Buttons to be used for trivia or games during $20 a pop, and even a $35 Echo Connect tool to spin your home phone line into an Alexa-powered orator phone.

Add a existent Echo Dot, Echo Show, Echo Tap and Echo Look to that portfolio, and that gives Amazon 9 opposite Echo gadgets in a small some-more than dual years.

Alexa, what’s adult with that strategy?

One speculation — well, my theory: Amazon hasn’t found one, single, no-brainer use box for a Echo, so it’s releasing opposite form factors that can pull opposite behavior.

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The Echo Look is designed privately for conform advice. The Echo Show and new Echo Spot have touchscreens, creation them good matched for video calls and video clips.

There’s also a new Echo Plus, that is built to be a heart to a intelligent home, creation it easier for consumers to use voice commands to control in-home systems like lighting or heating. And a new $100 flagship Echo, that comes with softened sound that might make it a renouned choice for those who prioritize song streaming over other Alexa features.

You get a idea.

The beauty of Alexa is that all of these inclination come with a same mind that can offer many of a same experiences. But tweaks to a physique that sits around a mind — a hardware — can furnish opposite behavior.

Amazon might find adequate people that see value in adequate opposite use cases for all of these opposite inclination to succeed. But, some-more likely, some new Echos will expostulate use cases that turn approach some-more renouned than others, assisting Amazon to concentration some-more on fewer variations over a long-term.

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