Amazon on Wednesday announced five new Alexa-powered Echo devices in a dizzying product rollout that comes opposite as possibly impressively desirous or violent and unfocused.
There was an ascent to a strange Echo that is smaller and cheaper during $100; a touchscreen Alexa-powered alarm time called a Echo Spot for $130; and a Echo Plus with a smart-home heart embedded in it for $150. Then there were small Echo Buttons to be used for trivia or games during $20 a pop, and even a $35 Echo Connect tool to spin your home phone line into an Alexa-powered orator phone.
Alexa, what’s adult with that strategy?
One speculation — well, my theory: Amazon hasn’t found one, single, no-brainer use box for a Echo, so it’s releasing opposite form factors that can pull opposite behavior.
The Echo Look is designed privately for conform advice. The Echo Show and new Echo Spot have touchscreens, creation them good matched for video calls and video clips.
There’s also a new Echo Plus, that is built to be a heart to a intelligent home, creation it easier for consumers to use voice commands to control in-home systems like lighting or heating. And a new $100 flagship Echo, that comes with softened sound that might make it a renouned choice for those who prioritize song streaming over other Alexa features.
You get a idea.
The beauty of Alexa is that all of these inclination come with a same mind that can offer many of a same experiences. But tweaks to a physique that sits around a mind — a hardware — can furnish opposite behavior.
Amazon might find adequate people that see value in adequate opposite use cases for all of these opposite inclination to succeed. But, some-more likely, some new Echos will expostulate use cases that turn approach some-more renouned than others, assisting Amazon to concentration some-more on fewer variations over a long-term.