Apple is partnering with Steven Spielberg on the new TV strategy. (What is Apple’s new TV strategy?)

Earlier this year, Apple told Hollywood it was removing critical about TV by employing dual producers from Sony.

Then Apple told Hollywood it was critical about TV again, by making it transparent that it was peaceful to spend a $1 billion or some-more on a possess shows.

Now it’s observant it one some-more time: Apple is removing into business with Steven Spielberg, by reviving his aged “Amazing Stories” uncover that ran on NBC in a ’80s, around a understanding with NBCUniversal.*

The Wall Street Journal, that pennyless a story, says Apple might be profitable ceiling of $5 million an partial for 10 episodes of a new show. Apple didn’t have any comment, though NBC was happy to applaud a deal, around a criticism it attributes to NBC Entertainment boss Jennifer Salke:

It’s smashing to be reunited with a colleagues Zack [Van Amburg] and Jamie [Erlicht] in their new ability during Apple. We adore being during a forefront of Apple’s investment in scripted programming, and can’t consider of a improved skill than Spielberg’s dear “Amazing Stories” authorization with a talent of Bryan Fuller during a helm and some-more sparkling artistic partnerships to come.

Okay, okay, okay. We get it. Apple is going to spend a garland of income creation a garland of TV shows, regulating a lot of A-list talent. So we will see some-more of these announcements.

One day we might also hear, for instance, that Apple has outbid Netflix for a rights to make a uncover with Jennifer Aniston and Reese Witherspoon. It is also meddlesome in, among other things, a James Bond business.

Here’s a thing we don’t get: What accurately is Apple going to do with all of this stuff?

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We know that Apple doesn’t devise on doing what Apple has finished with a TV projects so farusing them as promotions for a Apple Music service. But that doesn’t tell us what it will do instead.

Educated hunch: Apple isn’t accurately certain itself.

A billion dollars — or some-more — is a lot of money. But it’s not adequate to launch a Netflix (or Amazon- or Hulu)-style subscription service. If Apple wanted to go that route, it would be also be shopping adult libraries of comparison shows and cinema — or whole calm companies, like Time Warner — so people would have things to watch when they’re finished with a Spielberg (or Aniston, or whatever) shows.

So what else is left? Will Apple simply perspective these as a really costly selling debate for a phones and other hardware? That seems like an peculiar approach to spend time and energy. Or is there some other subscription devise in a works, where calm would usually be a partial of a offering?

Note that all of a stories you’ve review about Apple’s ardour for calm don’t explain why Apple has an appetite. Just that it exists. Figuring out because it’s hungry, and what it intends to do with a things a ordering, ought to be fascinating.

* NBCUniversal is an financier Vox Media, that owns this site.


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