Amazon teases new voice for Alexa in Super Bowl ad

Is Alexa about to get a new voice? That’s a large doubt behind Amazon’s newest Super Bowl ad. 

In a teaser video posted over a weekend a renouned digital partner appears to have “lost her voice,” news that shocks a universe as good as Amazon founder/world’s richest man/actor Jeff Bezos. 

“How is that even possible?” a confused Bezos asks a organisation of Amazon employees.  The employees try to calm their personality by observant that they have replacements ready, yet Bezos, demonstrating his behaving range, does not seem convinced.

The teaser afterwards fades to a heading Amazon “smile” and a date “2.4.18″ when a full ad, and a answer to this hulk question, will be revealed. 

It stays to be seen if Amazon is only regulating a ad as a lightsome approach to boost recognition for Alexa or if it is indeed a launch of a new feature.

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Alexa has certainly been removing out of late — so distant she can switch to British English and also German.

The British Alexa sounds a bit like a newsreader on a BBC, yet she keeps to Fahrenheit rather than Celsius when she’s articulate about a weather. She seems to know American English good enough, yet she did have a mark of difficulty with a word “football,” that she took to meant soccer.

German Alexa is, as we competence expect, accurate and proper. Amazingly, she accepted rusty high propagandize German utterly well, happily giving a continue in San Francisco in response to an try during “Alex, wie ist das Wetter?”

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Hopes for serve use were dejected when it incited out we could ask her, “Alexa, what’s a weather?” in English and she’d respond in ideal German. Turns out she’s totally bilingual.

Even some-more excursions are coming. Alexa already does Canadian and Indian English, yet not in a United States. And while she speaks Japanese in Japan, she can’t move herself to do so here. All 3 should be accessible to U.S. customers in a prolonged term.

As for what competence come out of her mislaid voice, many bets are on a small transgender shift, with Alexa’s new voice branch out to be a masculine one. Alexa’s categorical rivals, namely Apple’s Siri, Microsoft’s Cortana and Google’s Assistant, can already switch facilely between male and female avatars depending on a user’s preference.

Though there are positively possibilities for other forms of voices out there. Popular navigation app Waze has let users use luminary voices for years, now charity a balmy sound of Liam Neeson, as their navigation guide.

Last year the app introduced a new underline that lets users record their possess voice that it will afterwards spin it into voice navigations, a track Amazon might presumably go down. 

Amazon declined to comment.

Either way, a timing couldn’t be improved for Amazon given that Apple is releasing a opposition intelligent speaker, a $349 HomePod, later in a week. If it is a new underline afterwards Amazon continues to uncover how most some-more modernized Alexa is than Siri. If it’s only an elaborate wisecrack afterwards a association has a opposite to Apple’s selling pull for HomePod. 

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Until afterwards we’ll only have to wait. 

Contributing: Elizabeth Weise in San Francisco

Follow Eli Blumenthal on Twitter @eliblumenthal. Follow Elizabeth Weise on Twitter @eweise


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