Snapchat-Like Stories Arrive in Google Mobile Search Results

A renouned meme final year envisioned Snapchat-like stories invading all from calculators to pregnancy tests. Perhaps it’s time for that meme to make a resurgence, since stories are headed to a new, rather high-profile place: Google’s mobile hunt results.

The web giant’s new AMP story format, launched Tuesday, “provides calm publishers with a mobile-focused format for delivering news and information,” Google AMP Product Manager Rudy Galfi wrote in a blog post. Google has teamed with several publishers — including CNN, Conde Nast, Hearst, Mashable, Meredith, Mic, Vox Media, and The Washington Post — to rise and exam this new feature.

To see a fruits of their labor, conduct over to g.co/ampstories regulating your mobile web browser, and hunt for one of a publishers mentioned above. If we hunt for Mashable, for instance, you’ll see a carousel of “visual stories from Mashable.com,” including one charity tips on repurposing an aged iPhone and another explaining a internet’s obsession to slime.

If you’re informed with Snapchat or Instagram stories, these new ones on Google work flattering most a same way. You’ll see tiny plane lines or dots during a tip indicating how many pages are in that story, and can daub on a left side of a shade to go back, or daub on a right side to go forward.

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As of today, a new AMP story format is “free and open for anyone to use,” Galfi wrote. That means they can be common and embedded opposite sites and apps. Google put together a tutorial and reference materials for those meddlesome in building AMP stories.

“At a after point, Google skeleton to move AMP stories to some-more products opposite Google, and enhance a ways they seem in Google Search,” Galfi wrote. Right now, AMP stories are singular to mobile search, though Google says they will eventually work on desktop inclination as well.

This new underline comes after Snapchat final month started vouchsafing users share certain open stories outward of a app around email, calm message, or on a opposite height such as Facebook or Twitter. By permitting calm to be common outward of a walls, Snapchat is anticipating to deliver newbies to a app and grow a user base.

AMP, or Accelerated Mobile Pages, debuted in 2015, and aims to “dramatically improve” webpage bucket times on smartphones and tablets.

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