In 1918 Max Factor completed development of his “Color Harmony” range of face powder which, due to its wide range of shades, allowed him to customize and provide more consistent make-up for each individual actor or actress. He created many appearances for these actresses, such as Clara Bow’s heart-shaped/pierrot lips. Years later, he exaggerated Joan Crawford’s naturally full lips to distinguish her from the many would-be stars copying the Clara Bow look he created. He also created shades specifically for them: Platinum (for Jean Harlow), Special Medium (for Joan Crawford), Dark (for Claudette Colbert) and Light Egyptian (for Lena Horne). For Rudolph Valentino he created makeup which complemented his complexion, and masked the darkness of his skin on screen.